Mtv Essay - 1033 Words

MARINA OREB 13000069 CRST1 ESSAY – OPTION 1 (MTV) MTV can be defined as â€Å"a cable and satellite television channel which broadcasts popular music and promotional music videos.† (oxforddictionaries.com.n.d.). Launched on August 1st 1981, MTV’s programme started out by helping musicians gain exposure through music videos. This helped TV audiences connect with music by new means. As MTV became more recognised, the network branched out by creating new means of entertainment. MTV has remained relevant by continuously adapting throughout its existence to meet their audience’s entertainment requirements. (International MTV and Globalisation). Originally MTV concentrated on rock music and played classical artists such as the ‘Police’. The†¦show more content†¦MTV responded to the demands of their market which has helped them advance and be in the position they are in today. Today, MTV posts networks in over 30 languages in over 130 countries which points out its successfulness in catering for their audience. MTV has succeeded in becoming an undeniable influence, not only in their music but in popular culture as well. (MTV, 2013). Popular culture can be defined as â€Å"The knowledge of current or up-to-date events. It can refer to music, television, film, sports, and anything in the public domain.† (reference.com.n.d.). MTV operates globally and one may argue that MTV shapes their audience tastes however in present times the public has vast options and therefore can easily dictate by choosing the channel that best suits their tastes and wants. MTV’s power to adapt to change has worked to their advantage as they have been able to capture their target audience throughout their existence. MTV was first to establish principles of popular culture. MTV became an iconic presence in popular culture, inspiring visual media culture. Over the years, MTV has played a major role on popular culture on a global scale. MTV has advanced in becoming a leading style of popular culture for younger generations. MTV and its culture has spread world-wide resulting in MTV’s expansion into different channels and countries such as MTV China, MTV Canada, MTV India, etc. however, all the channels belong to one mass media source: MTV.Show MoreRelated Effects of MTV Essay485 Words   |  2 Pages The negative effects of MTV on our society and culture What do you think about when you hear the word MTV? Carson Daily counting down the top ten on Total Request Live? Bam Margera doing insane stunts on his new show BAM? How about The Wild Boys chasing alligators and poisonous snakes? MTV has revolutionized and affected the whole world through its negative influence on society and culture. MTV has in many ways corrupted our youths and American culture with shows such as Jackass, with their dangerousRead More Gender Dichotomies on MTV Essay4969 Words   |  20 PagesGender Dichotomies on MTV TV is a worldwide phenomenon that has defined an entire generation. Six out of ten households receive MTV as part of their basic cable service, and adolescents spend, on average, two hours a day watching the network (Signorelli, McLeod, Healy 92). This is not only in America. Viacom, MTV’s parent company, claims to reach 320 million households in 90 countries on 5 continents for 24 hours a day (Mundy 240). Such a large spanning audience has many worried about theRead MoreMtv Case Study Essay1143 Words   |  5 PagesMTV: Building Brand Resonance 1 – What is the MTV brand image? How valuable are the MTV brand associations? What should its core values be? The MTV brand started out with a focus on the music where it helped to launch the visual impact of bands through music videos. 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MTV dealt with competition from cable mogul Ted Turners Cable Music Channel by creatingRead MoreThe Effects of MTV on American Culture Essay3119 Words   |  13 Pages MTV, formally known as Music Television, is one of the most viewed networks on television today. Roughly thirty-three years old, it has changed the American culture drastically in more than just one way. Specifically targeting teens and young adults, the MTV network provides all of the most up to date gossip on celebrities, highlights the latest fashion trends, promotes versified lifestyles, and defines the music industry of our generation. However, this so-called â€Å"idolized network† has notRead MoreMtv Networks: Case Study Essay1378 Words   |  6 PagesObjectives and Strategies MTV began as a unique and entertaining concept. 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The company had already been serving the youths of the nation with â€Å"Nickelodeon,† hence MTV was created to target the â€Å"bigger kids,† the ones with enough discretionary income