Business Environment Example

Business Environment Example Business Environment – Coursework Example PESTEL on the behavior of VAA or Virgin Atlantic Airlines Political factors Like other private airlines, Virgin Atlantic Airlines is subject to numerous government regulation for political, economic, and safety concerns. For instance, Air passenger tax by government results to increase in air travel prices and such price increments could discourage passengers from opting to travel. As a result, the airline is directly impacted. The impact is that airline industry functioning and the universal policies on environmental emissions are violated. Further, some nations offer unfair benefit and charge lower than market situation.Economic factorsFuel policies result to increased fuel prices that affect the airline industry including fuel supply thereby affecting airline sustainability (Halpern and Graham 55). Other factors economically affecting airline industry include terrorist attacks, and environmental restriction in terms of security and insurance costs. However, globalization is expect ed to continue boosting long term air traffic especially in growing markets like East Asia and China. For Virgin Atlantic Airlines, expanding into these markets will boost profitability.Technological factors Virgin Atlantic Airlines value technology in its airplanes and its engineers ensures that the best technology is used to improve security, entertain passengers waiting for arrival, including video entertainment through individual screens for every seat. According to Doyle and Bridgewater (64), innovation in marketing has played a key role in marketing the company’s launch of new products and system innovation especially through the company’s webpage and social media. Additionally, the company’s onboard entertainment offers numerous video and audio channels leaving the passenger to choose. The company also uses e-marketing, and internet marketing for online bookings and information.Social factors Since Virgin Atlantic Airline operates in numerous regions in t he world, the company is keen to keep in touch with different cultural aspects, customer attitudes, seasons and cuisines (Halpern and Graham 55-57). For each region, social factors represent variable attitudes which the company uses to price and shape its services. For instance, holidays seasons result to increased passenger traffic and VAA has to be aware of and ready to serve its customer base.Doyle, Peter and Susan Bridgewater. Innovation in Marketing. London: Routledge, 2012.Fleisher, Craig and Babette Bensoussan. Analysis without paralysis : 12 tools to make better strategic decisions. Upper Saddle River, NJ: FT Press, 2013.Halpern, Nigel and Anne Graham. Airport Marketing. London: Routledge, 2013.

A Novel IS Fiction

A Novel IS Fiction A Novel IS Fiction A Novel IS Fiction By Maeve Maddox Ive noticed that some people talk about fiction novels. A novel IS fiction. One can talk about writing a novel OR about writing fiction. To combine the two is to wear a belt with suspenders. (Another example of reluctance to let the word do the work.) In writing terms, fiction is any non-factual narrative composition. It may be short or long. It may contain historical or scientific facts, and it may describe characters named for historical personages, but the conversations and treatment of events are understood to have been made up by the author. Fiction may be written in various lengths. Here are some guidelines. A short story is a fictional narrative of no longer than 20,000 words and no shorter than 1,000. Most short stories run between 3,000 and 10,000 words so that they may be read at a single sitting. A novelette is a fictional narrative of from 7,500 to 17,500 words in length. A novella is a fictional narrative between 17,500 and 40,000 words. A recent fad called flash fiction concerns itself with the writing of extremely short narratives. People disagree as to the length of flash fiction. The only point of agreement is that it is shorter than the traditional short story, no longer than 2,000 words. Most flash fiction is between 250 and 1,000 words. Various terms for these very short narratives are in use. The oldest is short short story. More recently one hears postcard fiction, micro-fiction, micro-story, and sudden fiction. Some websites now feature what are called one sentence stories. The ones Ive read dont appear to be anything more than well-crafted sentences one would expect to find in a conventional story. They tend to be descriptive and anecdotal, but not true stories. Finally there is the novel, a long fictional narrative that can be from 60,000-100,000 words. For some authors 100,000 words are not enough: James Joyce, Ulysses: 250,000 words (It only seems longer.) Victor Hugo, Les Miserables: 513,000 words. Leo Tolstoy, War and Peace: 460,000 words in the original; 560,000 words in English translation. Ayn Rand, Atlas Shrugged: 645,000 words. Samuel Richardson, Clarissa: 969,000 words. (English majors have to read this early example of an epistolary novela story told as a collection of letters.) AND THE WINNER IS Marcel Proust, A la recherche du temps perdu (In English Remembrance of Things Past/In Search of Lost Time): 1.5 million words published in 13 volumes. NOTE: the above Wikipedia quotation has since been corrected to read 1.5 million words published in 7 volumes. Proust was still working on this 7-volume monument when he died. The first English translation, by Scott Moncrief, was published in 12 volumes. Publishing history of A la recherche du temps perdu. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:Homograph Examples40 Synonyms for â€Å"Lie†Plurals of Proper Names